NFL
Arctos adds LA Chargers to NFL portfolio
Private investment firm Arctos has acquired a stake in the Los Angeles Chargers, while fellow NFL teams the San Francisco 49ers and Cleveland Browns have also signed off on investment deals.
Under Armour rejoins Nike, Adidas on NFL field
The NFL has struck a non-exclusive licensing agreement with Under Armour that will bring the sportswear brand's logo back to the league after four seasons away.
Fox projects record 126m Super Bowl viewership
Super Bowl LIX is expected to have been the most-watched on record in the US, with an average 126 million viewers across all platforms.
MCG to host NFL regular-season debut in Australia
Melbourne has become the NFL's first international destination for the 2026 season, seeing off competition from Sydney and Perth to stage a maiden regular season game in Australia.
Netflix claims NFL Xmas record as NBA viewing soars
Netflix has claimed its first NFL games broke streaming records though they fell short of the viewing figures on broadcast networks in 2023, while the NBA enjoyed its best Christmas Day viewing figures…
TV2 Denmark returns for ‘different’ NFL deal
TV2 Denmark has agreed a 'multi-year' NFL rights deal just over six months after ending its previous contract one year early to step away from the sport.
NFL takes crypto plunge with Bitpanda
More than two years after loosening its restrictions on blockchain sponsorships, the NFL has agreed its first central deal in the space with cryptocurrency trading firm Bitpanda.
NFL opens up to $12bn private equity investment
The National Football League (NFL) has become the last US major sports league to allow private equity investment after its owners voted for a rule change that could see up to $12bn (€10.77bn) of new funds invested in the league.
Judge overturns $4.7bn Sunday Ticket ruling
A federal judge has overturned the verdict of a class-action lawsuit that ordered the National Football League to pay $4.7bn (€4.3bn) to subscribers of Sunday Ticket, the league’s domestic out-of-market broadcast package.
NFL bags Sony to fill high-priority headphone category
The National Football League (NFL) has ended its search to fill one of its flagship sponsorship categories after signing Sony in a deal which includes the league’s official headphone rights.
Reddit eyes ad sales uplift from new sports ‘programme partners’
Five of the United States' leading sports properties have struck agreements with Reddit to push their content to a younger audience while in turn driving up advertising revenue for the message board platform
NFL hopes for younger eyeballs in Brazil with CazéTV
The National Football League's decision to take a regular-season game to Brazil for the first time has resulted in a new media deal in the country targeting a younger audience, the streaming platform CazéTV.
NFL to appeal $4.8bn Sunday Ticket class action verdict
The National Football League has said it will contest the verdict of a class action lawsuit that has ordered the league to pay $4.8bn (€4.48bn) to subscribers of the league’s domestic out-of-market broadcast package, NFL Sunday Ticket.
Netflix joins NFL streaming party with Christmas Day offering
Netflix has made its first move into live American football and struck its first agreement with a major sports league, today (Wednesday) announcing a three-season deal with the NFL
France, Asia eyed as next stops for NFL’s expanding international series
The National Football League wants to play more fixtures in new markets as part of the doubling of its international series to eight games in 2025, with France and several Asian countries atop its list.
NFL’s expanded Global Markets Program adds five countries, four teams
The National Football League has once again expanded its Global Markets Program, taking the initiative to five new countries in South America, Asia and Africa and opening up commercial opportunities for four more franchises.
NFL networks net bumper audiences from Christmas Day fixtures
The National Football League's (NFL) Christmas Day triple-header was a television ratings success, attracting average viewership of 28.7 million
Year in Review: NFL
The National Football League had a big 2023 with new commercial deals, extensions and major moves on the streaming front. In this year-end review, SportBusiness takes a look at 12 months of deals and developments covered by our team of reporters.