Sportfive
Sportfive vacates Commonwealth Games JV
Sportfive has exited its commercial joint venture with the Commonwealth Games Federation (CGF) ahead of the trimmed down version of the multi-sport event in Glasgow, it has emerged.
Sportfive plans ‘more intensive’ Hertha remit
The Sportfive agency is planning a "more intensive cooperation" with Hertha Berlin after announcing an extension of its partnership with the 2. Bundesliga club.
Sportfive selling Davis Cup, BJK Cup in APAC, CIS
The deal with the ITF and BJKCL makes Sportfive the exclusive media rights agency across the two regions, excluding China and Australia.
Seven backs downsized Commonwealth Games
A two-edition Commonwealth Games deal with Australian commercial broadcaster Seven Network is the first to be announced since Glasgow was confirmed as the host of a scaled-back version of the Games to…
Sportfive’s Australian Olympic remit concludes
The Australian Olympic Committee (AOC) has called time on its long-running sponsorship sales agreement with the Sportfive agency ahead of the transfer of commercial rights to the organisers of the 2032 Brisbane Olympics.
Sportfive to procure global sponsors for Ineos cycling
Ineos Grenadiers, the UCI WorldTour professional cycling team, has hired Sportfive as its exclusive sales agency to land non-endemic global sponsors for the first time.
Fans seek more women’s football coverage – Sportfive report
A new report published today by Sportfive claims that 76 per cent of women’s football fans feel there is not enough coverage of the sport.
Sportfive inks new DFL Supercup, play-offs deal
Sportfive is to continue selling the sponsorship rights to German Supercup and Bundesliga relegation and promotion play-offs worldwide until at least 2029.
Sportfive makes Italy move with MD hire
Sportfive is preparing for a major push into the Italian sports market in 2025, after appointing experienced football executive Rosolino Amenta as its managing director in the country
Sportfive aligns with Klopp’s agent in football move
Sportfive is making a broader move into the athlete and coach representation business with the launch of a new service to be overseen by Marc Kosicke, the agent of German football manager Jürgen Klopp.
Sportfive to find sponsors for Beach Volleyball Worlds in Australia
Sportfive has been appointed to sell domestic sponsorship packages to the first-ever FIVB Beach Volleyball World Championships to be held in Australia
China’s latest streaming player adds AFF rights
Leisu Sports, the Chinese streaming platform increasingly active in rights acquisitions, is to show Asean Football Federation (AFF) national team and clubs competitions under a deal with Sportfive
Tennium tasks Sportfive with Hamburg Open sales
Tennium, the organiser of the ATP Tour’s Hamburg Open, has turned to Sportfive to help sell sponsorship and hospitality packages from 2025 to 2028.
DHB sticks with Sportfive through 2030
The Sportfive agency has renewed one of its longest-standing commercial deals, reupping its agreement with the German Handball Federation (DHB) until 2030
CAF puts Sportfive case to bed with $50m pay out
The Confederation of African Football's decision to tear up its global commercial agreement with the Lagardère Sports agency in 2019 cost the organisation $50m (€46.4m), the governing body has revealed.
Made in Germany: Klopp stays local with Trivago
Sportfive brokers deal with hotel search platform Trivago, adding yet another German brand to former Liverpool manager's sponsorship portfolio.
Sportfive makes cricket move with masters league
Sportfive has unveiled its first foray into cricket since the arrival of Seamus O’Brien to head up its Asia-Pacific business with the establishment of a ‘Masters’ T20 league featuring Indian cricket legend Sachin Tendulkar.
Stommel leads new-look Sportfive women’s football arm
Sportfive has established a dedicated sales division for women's football, as agency competition in the space intensifies.