Esports

Esports
Esports

NBA 2K League president Brendan Donohue tells SportBusiness why 3v3 tournaments and open qualifiers can help transform the National Basketball Association's esports property. Bob Williams reports.
Multiple Sports
Sponsorship & Marketing

Home to superfans and voracious consumers of sports content, Vietnam has great potential for the sports industry. But it’s got to be approached with tact, says Ian Paynton, co-founder of Hanoi-based content agency We Create Content.
Esports
Finance & Law

Agreement to create world's third-largest gaming company by revenue
Football
Esports

Spanish LaLiga football club FC Barcelona has made further inroads into the esports sector by agreeing what it claims is a first-of-its-kind deal with fledgling company Gamers Hub Media Events Europe
Esports
Esports

The National Hockey League's New York Islanders are entering the esports space for the first time with the creations of the Isles Gaming Team (Isles GT)
Triathlon
Esports

Super League Triathlon and World Triathlon (formerly the International Triathlon Union) have announced they will work together to create a new global esports series based around Super League Triathlon’s A…
Drone Racing
Sponsorship & Marketing

Drone racing property partners with French gaming products maker
Esports
Esports

ONE Esports, the offshoot of Asian mixed martial arts promotion ONE Championship, wants to bring the kind of high-quality storytelling around athletes and competitions that traditional sport has perfected over decades to the gaming industry.
Esports
Esports

Leading racing game developer and publisher Motorsport Games has unveiled a rebranded and expanded competitive esports event based on the iconic 24 Hours of Le Mans in partnership with race organizers …
Esports
Esports

Recent big-value rights deals in China for esports content have raised hopes for the emergence of a new market. But the dynamics between publishers, media platforms and audiences may not favour it.
Esports

The Tokyo 2020 Organising Committee will slash the number of visiting officials to this year’s Olympic and Paralympic Games to 90,000 or fewer as it looks to curb international attendance.
Tennis
Fan Engagement

The International Tennis Federation (ITF) has agreed a deal with Wildlife Studios, the developer of mobile game Tennis Clash, to launch an esports event surrounding this year’s Billie Jean King Cup tournament.
Esports
Governance

Global Esports Federation chief operating officer Paul Foster says the federation is "not obsessed with being the boss" as it looks to take esports to the next level by working with the IOC and focusing on long-term sustainable planning for events. Adam Nelson reports.
Esports
Esports

Firm projects roughly 70 per cent growth over next four years
Esports
Events

Swedish Professional Football Leagues (SEF), the operating body of the top two divisions of domestic football, has agreed a new, long-term deal with esports company DreamHack Sports Games (DHSG) for i…
Ice Hockey
Esports

The National Hockey League has partnered with DreamHack Sports Games, which creates esports leagues and tournaments for traditional sports leagues and properties, to produce online and live esport tournaments…
Triathlon
Industry Moves

The Professional Triathletes Organisation (PTO), the not-for-profit entity that represents the body of professional triathletes, has hired Christophe Balestra, former co-president of Sony-owned video game…
American Football
Esports

The National Football League has partnered with competitive mobile games platform Skillz to crowdsource a future NFL-themed mobile game.