Fifa Club World Cup

Qatar Airways has announced an eleventh-hour deal to sponsor the Fifa Club World Cup, expanding on its relationship as a top-tier Fifa Partner.

Ahead of next week's kick-off, DAZN has continued its sublicensing spree for the 2025 Fifa Club World Cup start, with a host of deals struck across Central America.

Lenovo and its Motorola Mobility subsidiary have agreed a deal to sponsor the Fifa Club World Cup, eight months after announcing an agreement to take the seventh Fifa Partner berth in the federation’s sponsorship portfolio.  

The European Broadcasting Union (EBU) has agreed a sublicensing deal with DAZN for the 2025 Fifa Club World Cup in 11 Central and Eastern European markets, SportBusiness understands.

Visa has become the third long-standing Fifa Partner to additionally sign up as a top sponsor of the Club World Cup, which gets under way next month

Russian streaming platform Okko has secured exclusive rights to the upcoming Fifa Club World Cup in a deal struck via a third-party intermediary.

The UK is the latest major European media market where DAZN has struck a sublicensing agreement for this summer's Fifa Club World Cup, dealing with commercial free-to-air broadcaster Channel 5.

Streaming platform Migu has secured broadcast rights in China to the Fifa Club World Cup in a direct deal spanning two editions, SportBusiness understands.

CazéTV has secured non-exclusive rights to the Fifa Club World Cup in Brazil, a major market for the competition given the presence of four teams from the country in this year's edition.

Fans of Real Madrid and Atlético de Madrid will be able to follow their teams' fortunes at the Fifa Club World Cup on Mediaset España, following a sublicensing deal with DAZN.

Mediaset's rights will allow it to feature Serie A teams Juventus and Inter Milan -- the two Italian clubs competing in this summer's tournament.

Fifa will pay out $1bn (€926.4m) in prize money to teams competing in this summer's Club World Cup, the same amount it is said to have received from a global media rights deal with DAZN, which has continued its sublicensing policy in South America with DirecTV.

English-language coverage of the Fifa Club World Cup in the United States later this year will be available on Warner Bros. Discovery networks following a sublicensing deal with DAZN.

DAZN has continued its Fifa Club World Cup sublicensing spree, appointing the Iris Sport Media agency to distribute the tournament across sub-Saharan Africa.

Coca-Cola has been announced as a sponsor of the Fifa Club World Cup in an apparent resolution to the company’s legal dispute with the global football federation.

DAZN has struck its first sub-licensing deal for the 2025 Fifa Club World Cup with TelevisaUnivision, as part of a planned wider tie-up with the US Spanish-language broadcaster.