Puma
EXCLUSIVE: Castore out, Puma in at McLaren
McLaren Racing has cut short its team apparel supplier contract with Castore and agreed a multi-year deal with Puma, SportBusiness can reveal.
Kohli quits Puma to take One8 brand global
Former Indian cricket captain Virat Kohli has rejected a renewed collaboration offer from Puma to invest in an Indian sportswear brand backed by former Puma India executive Abhishek Ganguly
Bahia latest CFG club to sign with Puma
Puma has expanded its association with clubs owned by City Football Group (CFG) via a kit supplier agreement with Brazil’s Esporte Clube Bahia.
Brazil betting craze helps Atlético-MG to record deal
Campeonato Brasileiro Série A club Atlético-MG has secured the most lucrative sponsorship contract in its history with the signing of H2Bet.
Puma holds off Adidas over Jamaica athletics deal
The Jamaica Athletics Administrative Association (JAAA) has quelled months of speculation by extending its kit supplier deal with Puma, despite strong interest from rival Adidas.
Portugal next phase of Puma’s international football strategy
The Portuguese Football Federation has achieved an uplift in its new kit supply deal, which represents a step forward in Puma's international football strategy.
Puma extends sole Brazil kit supplier deal with Palmeiras
Amid interest from several rivals, Puma has extended its kit supplier agreement with Campeonato Brasileiro Série A club Palmeiras.
Puma makes global sponsorship move for Hyrox phenomenon
Hyrox, the world series of fitness racing majority-owned by Infront, has secured its first sponsorship deal with a major brand, with Puma coming on board as a global partner.
Adidas ‘eyeing up’ battle with Puma for Jamaica athletics kit supply deal
Puma's longstanding relationship with the Jamaica Athletics Administrative Association (JAAA) could be tested amid reports of a new kit supplier deal tabled by rival Adidas.
Nike supplies Uruguay’s Copa America kits as AUF plans long-term tender
The Uruguayan Football Federation (AUF) is to launch a kit supply tender later this year after signing a short-term deal with Nike for the upcoming men's Copa America.
Stage set for bidding war as FFF launches kit supplier tender
The French Football Federation (FFF) has officially launched a new kit and apparel supplier tender process, with competition expected on incumbent Nike from major rivals Adidas and Puma.
RB Leipzig cuts decade-long Nike ties with Puma deal
The Red Bull football group's long-running association with Nike will come to an end in June, after RB Leipzig, the senior club in the portfolio, signed a new kit supplier deal with Puma
Concacaf takes official ball, apparel rights to market
Nike’s long-standing association with Concacaf is under threat after the confederation began a request for proposal (RFP) process looking to maximise its expanded inventory and new-found competition i…
EXCLUSIVE: Puma extends LaLiga ball supply deal for five years
Puma has agreed a five-year extension to its ball supplier agreement with Spain’s LaLiga and LaLiga 2, SportBusiness can exclusively reveal.
Puma ticks sustainability boxes for St. Pauli in new kit sponsor deal
German football club FC St. Pauli has announced a new sponsorship agreement with Puma, two years after taking production of the team's kit in-house for sustainability reasons
Puma promotes Li to China GM, Bocquillon to lead Greater China ops
Puma, the German sportswear company, has promoted Shirley Li to the role of new general manager in China
Puma adds Liga Portugal to ball-supply portfolio
German sportswear and equipment manufacturer Puma has agreed a long-term deal to become the new official ball supplier to Liga Portugal, organising body of the top two football divisions in the country
Puma ‘set to replace’ long-serving Nike as Portuguese Football Federation sponsor
German sportswear and equipment manufacturer Puma is set to replace US rival Nike as the kit supplier of the Portuguese Football Federation (FPF)