National Hockey League (NHL)
Tracking tech, data viz key to NHL, Sony sponsorship
The NHL has unveiled a major global sponsorship deal with Sony Corporation aimed at improving the viewer experience for at-home fans and enticing younger audiences.
Sky secures NHL renewal in Germany, Austria
Sky Deutschland has retained exclusive rights in Germany and neighbouring Austria to the National Hockey League.
NHL enters crypto space with Ndax deal
The National Hockey League has dipped its toes into the world of cryptocurrency by agreeing a sponsorship deal with Ndax, one of Canada’s largest trading platforms.
World Cup of Hockey to return in 2028
The National Hockey League has continued its renewed commitment to national team matches, with the World Cup of Hockey set to return for the first time in 12 years.
Viaplay scores 4 Nations Face-Off rights in Sweden
Broadcast deals for ice hockey’s 4 Nations Face-Off have been completed in all competing countries after subscription broadcaster Viaplay acquired the rights in Sweden.
IMG retains digital role for NHL international markets
IMG will continue to manage the National Hockey League (NHL) social media strategy in eight international markets, expanding a remit first held by Seven League in 2019
Islanders signs AI-focused helmet deal with Viam
The New York Islanders of the NHL has agreed a helmet sponsorship deal with engineering platform Viam that will look to use artificial intelligence, data and automation to unlock efficiencies in the team’s UBS Arena.
Finnish rights deal struck for 4 Nations Face-Off
Nelonen has acquired exclusive media rights in Finland to the 4 Nations Face-Off, the first broadcast deal done in Europe for the new ice hockey tournament.
Double first in NHL’s Norwegian Cruise Line tie-up
The National Hockey League (NHL) has opened up a new sponsorship category via the signing of Norwegian Cruise Line to its central portfolio
Two steps forward, one back for Diamond in bankruptcy case
Major League Baseball has piled the pressure on Diamond Sports Group, claiming it will consider "more drastic" legal action should the firm's emergence from bankruptcy not be accelerated
Amazon deals with famed F1 series producer to continue ice hockey push
Amazon's impending entrance into live ice hockey broadcasting is to be complemented with a behind-the-scenes docuseries focused on some of the National Hockey League's top players.
Budweiser returns as an official beer of NHL in Canada
Budweiser is back as an official beer of the National Hockey League in Canada after a two-year hiatus, while the league's sales process is live to fill the same category in the US market.
Canadian breakthrough for Amazon in NHL deal with Rogers
The NHL has its first streaming only deal in Canada after Amazon reached a two-year rights deal with Rogers Communications to air Monday night games.
NHL approves Utah franchise with $1.2bn Coyotes sale to SEG
The National Hockey League's board of governors, made up of league owners, has approved the $1.2bn (€1.1bn) sale of the Arizona Coyotes to Smith Entertainment Group (SEG), the owners of several Utah pro sports franchises.
BodyArmor fills NHL sports drink void with deal to 2029
The National Hockey League has ended its search for a new sports drink sponsor in the wake of BioSteel's bankruptcy by signing a long-term agreement with BodyArmor
Jazz owner Smith submits bid for NHL team in Utah
Smith Entertainment Group (SEG) has formally requested the National Hockey League to initiate an expansion process to bring a franchise to Utah
NHL, Diamond Sports agree to keep 11 teams on Bally Sports RSNs
The National Hockey League and Diamond Sports Group (DSG) have reached an agreement to keep 11 NHL teams on Bally Sports regional sports networks (RSNs) through the end of the season
Deltatre adds NHL to major league portfolio
The National Hockey League (NHL) has become the fourth North American major sports league to align with Deltatre, with the sports technology company introducing a new digital experience.