Major League Soccer (MLS)

Major League Soccer has struck an innovative broadcast deal with Electronic Arts, continuing its newly installed policy of maximising coverage of its matches outside the exclusive global Apple contract.

Footballco, the TPG-owned football media company, has no plans to set aside significant sums for rights and will only acquire highlights if they can improve storytelling content to drive higher engagement…

Australian public-service broadcaster SBS has secured rights to one MLS game per week, the league’s first deal for live rights in an overseas territory since its 10-year global rights agreement with Apple.

A New York court has ruled that Major League Soccer (MLS) and the US Soccer Federation (USSF) did not break competition laws in denying the North American Soccer League (NASL) a licence to continue as a second-tier competition in the US football pyramid.

IMG has announced a welcome contract retention for its production business, striking a multi-year agreement with Major League Soccer that centralises the league's media efforts

Major League Soccer’s decade-long, $2.5bn-plus global streaming rights contract with Apple may end up being one of sport’s greatest-ever media deals, commissioner Don Garber has claimed.

Major League Soccer has taken a stake in OneFootball in a deal that will make the league's highlights widely available on the global football media platform.

Michelob Ultra has signed multi-year international sponsorship agreements with Concacaf and Major League Soccer as AB InBev continues to push the beer brand in soccer

MLS has named Radhika Duggal as chief marketing officer of both the league and its Soccer United Marketing (SUM) commercial arm, as it continues its global marketing push ahead of the 2026 Fifa World Cup in North America.

Major League Soccer is stepping up its presence in the non-fungible tokens space by establishing a new division focused on developing, marketing and managing a centralised NFT marketplace for the league.

Major League Soccer has announced that it will send just eight of its 26 US-based first teams to compete in the 2024 US Open Cup, the United States' nationwide club competition.

Major League Soccer has appointed the Deltatre-owned Sportec Solutions as its video assistant referee (VAR) technology provider as the league's 29th season gets underway.

The arrival of Lionel Messi pushed Major League Soccer into the worldwide soccer conversation and helped the league overdeliver on its expectations for global media partner Apple, commissioner Don Garber…

Lionel Messi's arrival in Major League Soccer sent subscriptions to Apple's MLS Season Pass soaring, according to new figures released. The tech company, in the first year of its 10-year, $2.5bn (€2.3

Inter Miami CF of Major League Soccer and Royal Caribbean International have signed a multi-year sponsorship that makes Royal Caribbean the club's Main Partner and Official Vacation Partner

Major League Soccer and energy drink Celsius have signed a sponsorship deal through 2026, marking the first nationwide sports partnership for the brand