NCAA

US College Sport
Finance & Law

Universities in the United States will be able to start paying their athletes directly from next month, following a historic, and long-awaited, ruling
College Sports
Sports Betting

The National Collegiate Athletic Association's (NCAA's) relationship with betting has taken a major U-turn after it expanded a deal with Genius Sports that permits the sale of data from its championship events to sportsbooks.
Basketball
Media

The men’s March Madness championship game averaged 18.1 million viewers on CBS, the highest rating for the final since 2019. 
Basketball
Media

While ESPN's number represents a decrease of around 55 per cent, it still marks the third-most watched women’s tournament title game since 1996. 
Multiple Sports
Sponsorship & Marketing

Playfly Sports is hoping to exploit the next stage in US college sports’ commercial revolution in a new 15-year ‘multi-media’ rights agreement with Texas A&M University. T
Basketball
Media

Dyn Media has bought a package of matches from the 2024-25 NCAA college basketball season on an exclusive basis in Germany, taking over from DAZN.
Multiple Sports
Sponsorship & Marketing

US marketing agency rEvolution has entered into an agreement with name, image and likeness (NIL) collective-backer Blueprint Sports (BPSE), as the US college sports sponsorship market continues to skyrocket
Basketball
Governance

Conference realignment in the US college sports world continues apace as the rebuilding Pac-12 made another move that will potentially bring an uplift to any future media rights revenue
US College Sport
Finance & Law

A US appeals court has ruled that some college athletes may qualify as employees under federal wage laws, in what is another setback to the National Collegiate Athletic Association in its long-running…
US College Sport
Sponsorship & Marketing

College sports conferences have begun exploring naming-rights sponsorships as they look for new ways to draw revenue amid a changing financial landscape
American Football
Sponsorship & Marketing

More US colleges are set to seek new revenue streams after the National Collegiate Athletics Association (NCAA) announced it will allow sponsor advertising on football fields for regular-season games in…
Multiple Sports
Finance & Law

The NCAA and its five biggest conferences have agreed to a $2.8bn settlement in several antirust cases that will usher in a new era of college sports by allowing schools to directly pay athletes.
Multiple Sports
Finance & Law

The US states of New York and Florida have joined a legal complaint against the NCAA for its continuing attempts to prohibit marketing contracts for athletes at the recruitment stage.
College Sports
Sponsorship & Marketing

Under Armour has shed the Auburn Tigers from its once bulging college sports portfolio just days after Kevin Plank – the architect of the brand’s original college sports team acquisition programme – returned to his seat as chief executive.
Basketball
Media

The NCAA women's basketball championship game drew a record-shattering 18.7 million viewers, peaking at 24 million as South Carolina won a second title in three years.
Basketball
Media

The highly anticipated NCAA women's basketball Elite Eight matchup between Iowa and Louisiana State drew a record 12.3 million viewers on ESPN, eclipsing the record of 9.9 million during last year's clash between the same teams.
Basketball
Media

CBS Sports and TNT Sports are not concerned about a potential viewership dip at this year's NCAA men's basketball tournament after last year's lowest-performing championship game and an absence of star…
US College Sport
Finance & Law

A US federal judge temporarily blocked the National Collegiate Athletic Association (NCAA) on Friday from enforcing prohibitions against recruits signing name, image and likeness (NIL) endorsement deals…