Major League Baseball (MLB)

Baseball
Fan Engagement

MLB has teamed up with, and acquired a stake in, digital sports media brand Jomboy Media as it looks to tap new audiences that traditionally engage with content creators.
Softball
Finance & Law

Major League Baseball has stepped up its commitment to softball by making an eight-figure investment in Athletes Unlimited Softball League.
Baseball
Sponsorship & Marketing

Major League Baseball has followed in the footsteps of its rival North American leagues by securing its first-ever sponsor in the whiskey category
American Football
Fan Engagement

The National Football League and Major League Baseball are making moves into the influencer marketing space, with both properties looking to fill key executive positions
Baseball
Sponsorship & Marketing

Major League Baseball (MLB) team the Athletics will promote the Las Vegas Convention and Visitors Authority (LVCVA) ahead of relocating to the city in 2028.
Baseball
Sponsorship & Marketing

Major League Baseball has leveraged the popularity of the Los Angeles Dodgers' star Japanese pitcher Shohei Ohtani to strike a sponsorship deal with Japanese firm Ito En and its unsweetened green tea brand ‘Oi Ocha’.
Multiple Sports
Sponsorship & Marketing

Formula 1 and the Fifa men’s World Cup are the ‘hottest’ sponsorship properties in sport according to a global survey of industry subscribers conducted by SportBusiness Sponsorship.
Baseball
Finance & Law

Major League Baseball has piled the pressure on Diamond Sports Group, claiming it will consider "more drastic" legal action should the firm's emergence from bankruptcy not be accelerated
Baseball
Media

Major League Baseball is separating its streaming offerings as it launches its flagship MLB Network channel as a direct-to-consumer service, separate from MLB.TV
Baseball
Sponsorship & Marketing

Zoom Workplace has been announced as Major League Baseball's presenting partner for the 2024 London Series, a two-game series between the New York Mets and Philadelphia Phillies at London Stadium June…
Baseball
Media

Ahead of today's meeting between Diamond Sports Group and its bankruptcy judge, Major League Baseball and its clubs have expressed their disappointment with Diamond's failure to secure a distribution deal…
Baseball
Media

Major League Baseball and Roku have signed an exclusive, multi-year rights deal for Sunday live games, which will stream free on the Roku Channel beginning on May 19
Baseball
Media

Netflix is getting into professional baseball for the first time, with the entertainment streaming giant today (Wednesday) revealing plans for two projects with Major League Baseball surrounding the Boston…
Baseball
Host Broadcast & Production

Major League Baseball has started to establish production plans for Colorado Rockies' broadcasts and is likely to air the games on MLB.TV during the 2024 season, SportBusiness understands
Baseball
Media

ESPN will televise four international Major League Baseball games across three continents in 2024, after striking new deals for the Seoul Series and Mexico City Series
Baseball
Industry Moves

Major League Baseball has hired Josh Clark as senior vice-president of content distribution as the league and its broadcast department wades through the ongoing regional sports network (RSN) turmoil
Baseball
Finance & Law

Major League Baseball (MLB) has demanded Diamond Sports Group (DSG), the bankrupt owner and operator of 19 Bally Sports regional sports networks (RSNs), immediately make clear its future plans
Baseball
Attendance

Rule changes at Major League Baseball designed to quicken the pace of play and entice fans back to ballparks has had the desired effect, with 70