North America
Fanatics Events unveils $2m pros v fans contest
Fans are to go up against professional athletes in a $2m (€1.8m) skills-based competition next month, as part of the second annual Fanatics Fest, run by the sports retail company.
Local broadcast blackout lifted for Indy 500 race day
The local broadcast blackout of race day at the Indianapolis 500 will be lifted this year due to spectator tickets selling out at Indianapolis Motor Speedway.
Continental extends again with Major League Soccer
Continental Tire, one of the longest-running sponsors of MLS, has renewed with the league to continue as the ‘Official Tire of Major League Soccer’.
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USTA plans $800m US Open stadium revamp
The United States Tennis Association's revamp of Billie Jean King National Tennis Center represents the largest single investment in the US Open’s history.
US cable giants Charter, Cox to merge
Charter Communications and Cox Communications, two of the largest providers in the United States cable media market, have announced plans to merge.
Mystics onboards Vanda as jersey sponsor
Washington-based Vanda Pharmaceuticals has announced a deal to be the new jersey patch sponsor of Women’s National Basketball Association (WNBA) team, the Washington Mystics.
Pro Padel League picks Horizon as sales agency
New York-based agency Horizon Sports & Experiences has been appointed by the Pro Padel League to exclusively manage sponsorship sales and provide media rights advisory for the professional padel league.
Bay Area families eye minority stake in 49ers
The San Francisco 49ers is reportedly close to selling a 6.2-per-cent stake in the team to a trio of Bay Area families, with the transaction set to be discussed at the NFL owners meeting in Minnesota next week.
Cuban takes key role at new $750m sports fund
Harbinger Sports Partners Fund has become the latest sports-focused private equity fund start-up to cast an eye over major league franchises
TelevisaUnivision secures women’s Concacaf rights
Media group TelevisaUnivision has expanded its women’s sports portfolio by securing rights to Concacaf club and national team competitions until 2030.
FanCode parent in $50m play for Times Internet pair
Indian fantasy sports operator Dream Sports is to invest $50m (€44.5m) in cricket-dedicated broadcaster Willow TV and the Cricbuzz website, both owned by Times Internet.
Paul Allen estate puts Trail Blazers up for sale
The Portland Trail Blazers is the next National Basketball Association franchise to hit the market, with the team put up for sale by the estate of the late Paul Allen
EXCLUSIVE: Hamilton deal marks first for Perplexity
After an evaluation process which involved conversations with several F1 teams, Perplexity AI makes its first move in sports via a deal with seven-time world champion Lewis Hamilton
ESPN prices new DTC offering at $29.99 a month
ESPN’s highly-anticipated standalone streaming service in the United States will cost $29.99 (€26.90) per month when it launches later this year.
Stifel expands US Ski & Snowboard title rights
US Ski & Snowboard (USS) has signed the most lucrative sponsorship deal in its history, a renewal with wealth management and investment banking company Stifel Financial that runs through the 'home' Winter…
Booking.com signs joint NBA, WNBA sponsorship
The travel website has made its first entry in US women's sport through a multi-year joint sponsorship with the Women’s National Basketball Association (WNBA) and NBA.
Verizon’s sponsorship push continues with Bills
Verizon has continued its recent run of sponsorship activity by agreeing a deal to become a 'Founding Partner' of the Buffalo Bills’ new Highmark Stadium, set to open in 2026.
MotoGP to launch series with Harley-Davidson
MotoGP has signalled plans to further tap into the US marketplace by teaming up with Harley-Davidson to launch a new global racing championship.