USA

Multiple Sports
Sponsorship & Marketing

Honda has been announced as the third ‘founding partner’ of the Los Angeles 2028 Olympics and Paralympic Games in a deal that was facilitated by Toyota’s exit as a Worldwide Olympic Partner.
Baseball
Industry Moves

Major League Baseball's New York Mets has looked outside of the sport but stayed within the state for its new president of business operations, hiring Lew Sherr from the United States Tennis Association
Darts
Media

The Professional Darts Corporation (PDC) and Matchroom Sport have made a breakthrough in the US market in a deal with NBC Sports for Peacock to stream Sky Sports’ broadcasts of events.
Basketball
Sponsorship & Marketing

Social media platform Pinterest has made its first entry into sport sponsorship with Women’s National Basketball Association (WNBA) team New York Liberty.
Football
Finance & Law

A US consortium involving the San Francisco 49ers’ investment arm has completed a deal to buy a 51-per-cent stake in Scottish Premiership club Rangers and has also committed to investing an initial £20m.
Softball
Finance & Law

Major League Baseball has stepped up its commitment to softball by making an eight-figure investment in Athletes Unlimited Softball League.
Rugby Union
Media

France Télévisions is to continue its long-held free-to-air coverage of European Professional Club Rugby (EPCR) tournaments until the end of the 2029-30 season.
Football
Media

CBS Sports is poised to become the new US broadcaster of the Uefa Women’s Champions League from 2025-26, SportBusiness understands.
Motorsport
Media

The Indianapolis 500, which was broadcast by Fox Sports for the first time last weekend, attracted the biggest domestic viewership for the race in 17 years.
Rugby Sevens
Media

CBS Sports and Paramount+ will show all US national team matches for at least the next five years after purchasing a rights bundle, including the men's Rugby World Cup and next two editions of the Women's…
Golf
Sponsorship & Marketing

SAP joins Capgemini as a top-tier Ryder Cup sponsor that places a focus on data-driven technology.
Basketball
Media

The 2025 Women’s National Basketball Association season began last week with a ratings record, once again set in a game featuring Caitlin Clark.
American Football
Finance & Law

Private investment firm Arctos has acquired a stake in the Los Angeles Chargers, while fellow NFL teams the San Francisco 49ers and Cleveland Browns have also signed off on investment deals.
Multiple Sports
Fan Engagement

Fans are to go up against professional athletes in a $2m (€1.8m) skills-based competition next month, as part of the second annual Fanatics Fest, run by the sports retail company.
Motorsport
Media

The local broadcast blackout of race day at the Indianapolis 500 will be lifted this year due to spectator tickets selling out at Indianapolis Motor Speedway.
Football
Sponsorship & Marketing

Continental Tire, one of the longest-running sponsors of MLS, has renewed with the league to continue as the ‘Official Tire of Major League Soccer’. Th
Tennis
Stadia

The United States Tennis Association's revamp of Billie Jean King National Tennis Center represents the largest single investment in the US Open’s history.
Basketball
Media

Charter Communications and Cox Communications, two of the largest providers in the United States cable media market, have announced plans to merge.