Middle East

Multiple Sports
Sponsorship & Marketing

Saudi event retail and rights company Sela, the main shirt sponsor of Newcastle United, is expanding its presence outside of its home market with the launch of a new international business based in London.
Boxing
Events

Initial details of TKO Group Holdings’ long-awaited move into boxing were released today (Wednesday) with UFC’s Dana White and WWE’s Nick Khan heading up the executive leadership of the promotion.
Cricket
Sponsorship & Marketing

Dubai-based property developer Sobha Realty has signed as a global sponsor of the International Cricket Council (ICC) as it looks to exploit demand for luxury real estate in the United Arab Emirates
Esports
Events

The International Olympic Committee has partnered with the Esports World Cup Foundation (EWCF) in a bid to deliver the delayed Olympic Esports Games, which will now debut in 2027.
Football
Sponsorship & Marketing

King Abdullah Sports City stadium in Jeddah is to be renamed Alinma Stadium in a naming-rights deal running until 2029 after the Saudi Sports Ministry concluded an agreement with Saudi bank Alinma.
Triathlon
Events

The Professional Triathletes Organisation and World Triathlon's five-year deal with Visit Qatar and the Qatar Triathlon Federation will see Doha stage its maiden event from December 11-13.
Esports
Events

Plans to stage the inaugural edition of the International Olympic Committee's Olympic Esports Games in Saudi Arabia later this year have been shelved, SportBusiness can reveal.
Football
Sponsorship & Marketing

Inter Milan has furthered its commercial push into Saudi Arabia via a regional sponsorship agreement with telco Zain KSA after obtaining a commercial licence from the Saudi Ministry of Investment
Football
Events

Spanish Football Federation president, Rafael Louzán, has said talks are being held over a five-year extension to Saudi Arabia’s hosting deal for the Supercopa de España.
Multiple Sports
Finance & Law

Saudi Arabia's SURJ Sports Investments has teamed up with new US fund Enfield Investment Partners to identify targets throughout the sports industry
Tennis
Sponsorship & Marketing

The deals adds to those Saudi Arabia has in place with the likes of Rafael Nadal, Dustin Johnson, Lionel Messi, Anthony Joshua and Ronnie O'Sullivan to use sport as a way of promoting the Kingdom.
Basketball
Events

Euroleague Basketball has agreed terms to take its Final Four to Abu Dhabi at the end of the current 2024-25 season. The agreement is not yet fully signed off but has been voted on by member clubs
Football
Governance

LaLiga has moved in with the Saudi Pro League (SPL), another sign of the Spanish top flight's thriving relationship with the Kingdom
Motorsport
Finance & Law

The Qatar Investment Authority (QIA) is set to acquire a significant share in Formula 1 outfit Stake F1 Team Kick Sauber, which will compete as the Audi factory team from 2026 onwards.
Football
Media

OneFootball has signed a long-term content deal with the Saudi Pro League in a move that further establishes the media platform’s presence in the Middle East amid a continued reshaping of its business.
Multiple Sports
Industry Moves

The Wasserman-owned CSM has appointed experienced agency executive Ian Mathie to a role heading up its activities in Saudi Arabia
Football

LaLiga trio Mbappé, Vinicius Junior and Bellingham, and English Premier League rivals Erling Haaland, Rodri and Cole Palmer among superstars up for two accolades
Multiple Sports
Industry Moves

Peter Daire, the former global head of sponsorship for the English Football Association, has taken up a new role as a senior executive advisor for PwC in the Middle East.