Ireland

Multiple Sports
Media

The Irish government is considering the addition of as many as 14 events across football, Gaelic games and rugby union to the protected free-to-air broadcast list
Rugby Union
Sponsorship & Marketing

UK-based life, pensions and investments mutual Royal London has been named as founding partner and front-of-shirt sponsor for the British & Irish Lions women’s team’s first-ever overseas tour.
Mixed Martial Arts
Media

Combat sports promotion ONE Championship has taken another step towards greater exposure in Europe after striking a deal with UK pay-television broadcaster Sky
Sponsorship & Marketing

Guinness is to take on title sponsorship of the Women's Six Nations, as part of its renewal with Six Nations Rugby that was officially announced today (Tuesday)
Motorsport
Media

Formula E has solved one of its biggest media headaches ahead of the new season that gets under way next month, announcing an exclusive broadcast rights deal in the UK and Ireland with pay-television operator…
Football
Media

Pay-television broadcaster TNT Sports has sublicensed rights in the UK and Ireland to selected matches from the Uefa Women’s Champions League and the top-tier domestic women’s leagues of France, Spain and…
Rugby Union
Media

UK pay-television broadcaster Sky has maintained its long-standing connection with the British & Irish Lions by securing rights to the team’s 2025 tour of Australia.
Football
Media

Subscription broadcaster Premier Sports has picked up a significant package of rights in Ireland to Uefa club competitions in the new cycle
Rugby Union
Licensing & Merchandising

The British & Irish Lions have appointed IMG as their worldwide licensing agency in a multi-year deal running through 2027.  
Football
Media

Streaming platform Fite has secured exclusive rights to the AFC Champions League for two seasons in the UK and Ireland, Belgium, France and the Netherlands, more than a year after its proposed deal for…
Rugby Union
Sponsorship & Marketing

Vodafone Ireland has extended its principal sponsorship of the Ireland men’s rugby team in a four-year deal with the Irish Rugby Football Union (IRFU).
Rugby Union
Sponsorship & Marketing

The Irish Rugby Football Union (IRFU) has signed a four-year extension to its kit deal with sportswear manufacturer Canterbury.
Multiple Sports
Media

The UK and Ireland pay-television market has entered a new era today (Tuesday) with TNT Sports going live to replace BT Sport
Horse Racing
Media

A proposed new bill in Ireland that would ban gambling advertising on television throughout the day has led Sky Sports Racing and Racing TV, the pay-television broadcasters dedicated to horse racing, to…
Rugby Union
Sponsorship & Marketing

The British & Irish Lions has announced a new four-year Principle Partner deal with Howden which grants the global insurance group the front-of-shirt sponsorship position for the team’s next tour to A…
Football
Media

Sky Media, the advertising sales house of pay-television broadcaster Sky, has been appointed as the official and exclusive advertising sales representative for the Fifa+ streaming platform across the UK,…
Rugby Union
Sponsorship & Marketing

UK-based sportswear brand Castore has announced a multi-year kit and retail deal with United Rugby Championship team Leinster
Tennis
Media

Subscription broadcaster Premier Sports has acquired rights in Ireland to this year’s edition of the Wimbledon Championships.