Global

Aurora Media Worldwide has agreed a deal to be the host broadcaster for the World and European Rallycross Championships.

Bettors in the US and various international territories will be able to stake money on SailGP’s New York leg this weekend as the property aims to stoke enough interest to begin selling its betting rights in 2026.

World Lacrosse has tasked 54, the sports and entertainment agency, with developing and helping commercialise a new series for the sixes discipline, ahead of the sport's return to the Olympic Games in 2028

Lenovo and its Motorola Mobility subsidiary have agreed a deal to sponsor the Fifa Club World Cup, eight months after announcing an agreement to take the seventh Fifa Partner berth in the federation’s sponsorship portfolio.  

IMG is close to signing off on a deal to sell international media rights to English football’s Women’s Super League in a long-term agreement, SportBusiness understands. 

The International Table Tennis Federation (ITTF) was profitable in 2024 for the first time in six years, with the World Table Tennis series finally flourishing after the Covid-hit years.

Petra Sörling has been re-elected president of the International Table Tennis Federation in an incredibly close contest that sparked chaotic scenes at the governing body's annual general meeting in Doha.

European Professional Club Rugby has finally driven over the line plans for a new World Club Cup it will spearhead after receiving buy-in from leagues and unions.

The PGA Tour's Brian Oliver, Team Marketing's Oliver Holland and ex-Heineken sponsorship chief Ben Blanco are among the most senior hires tasked with commercialising the new era for Uefa club competitions, SportBusiness can reveal.

Visa will acquire additional front wing branding as part of an expansion of its sponsorship relationship with Red Bull Racing.

US-based sports marketing agency Elevate has expanded its operations to the Middle East through its acquisition of independent sports marketing consultancy Rise Group.

Uefa looks set to have an exclusive betting sponsor for only the second time at a men’s European Championships after issuing an invitation to tender for a three-year period encompassing Euro 2028.

Europe's top gymnasts are to continue to enjoy broad free-to-air exposure across the continent after European Gymnastics struck a new four-year agreement with the European Broadcasting Union (EBU).

Formula 1 has made another big move in its strategic focus on younger fans by agreeing a new licensing deal with Disney.

The International Basketball Federation (Fiba) has taken strides to elevate the status of the Women's World Cup through a scheduling switch that eases the involvement of the top players from the WNBA.

CAA Sports has reached an agreement to acquire Portas Consulting, a global sports management firm, with the deal to result in around 160 staff joining the agency.