England
London Lions’ future unclear as sale claims denied
Administrators for the London Lions have revealed that three purchase offers are expected to be placed for the team by Friday, and denied claims that Tesonet has already reached an agreement to buy the franchise.
Yorkshire hires SGI for Headingley naming rights hunt
Yorkshire joins Warwickshire in entering the stadium naming rights marketplace, appointing Sporting Group International to seek out a new sponsor.
Endeavor Streaming adds Newcastle United to client roster
Endeavor Streaming has added to its portfolio of football clients in a deal to deliver Newcastle United’s new OTT service.
Euro 2024 triumph delivers RTVE most-watched match in 12 years
Viewership numbers soared during the Euro 2024 final in both Spain and the UK last night with RTVE netting its highest football audience since the Euro 2012 final.
Leicester City lands BC.Game as shirt sponsor for Premier League return
Leicester City has announced BC.Game as its new main shirt sponsor, becoming the latest Premier League club to partner with a company from the gambling sector before a league-wide ban on such deals comes into force.
Premier League closes Guinness sponsorship, Barclays poised to extend
The Premier League is busy finalising its commercial programme ahead of next season, unveiling a new beer sponsorship with Guinness amid reports Barclays has renewed its deal and Oracle is to end its association.
ECB selects counties for new era of women’s cricket
Middlesex amongst the notable absentees amid an effort to evolve the women’s professional game
IMG to deliver improved EFL production on back of new Sky deal
A new, five-year deal between IMG and the English Football League will facilitate a sizeable jump in broadcast production specification for matches that currently go out on the iFollow streaming service
Aston Villa seals ‘biggest ever shirt sponsorship’ with Betano
Aston Villa is set to announce the biggest shirt sponsorship deal in its history, having agreed a two-year contract with Greek betting platform Betano.
Royal London to brand Lions women’s shirt, Howden sponsors NZ tour
UK-based life, pensions and investments mutual Royal London has been named as founding partner and front-of-shirt sponsor for the British & Irish Lions women’s team’s first-ever overseas tour.
Funding pledge firms up Birmingham as 2026 European Championships host
Concerns have been eased over Birmingham’s status as host city for the 2026 European Athletics Championships following a funding pledge from the West Midlands Combined Authority (WMCA).
Hogan returns to tennis as ATP Media’s director of sales
ATP Media, the ATP Tour’s international media rights sales and broadcast production arm, has appointed Mark Hogan from the English Football Association (FA) as director of sales.
Year in Review: Premier League
England's Premier League finished 2023 by securing a small domestic media rights increase, capping an eventful year for the world's richest football league
FA recruits Barclays’ Gray as new commercial director
The Football Association has appointed digital media executive James Gray as its new commercial director to replace Navin Singh who will soon take up a leading role with Six Nations Rugby
RFU posts £5m profit for 2022-23, media rights growth now a ‘significant focus’
Increasing broadcast revenues has been cited as an immediate target for the Rugby Football Union (RFU), with the sector still lagging behind pre-Covid levels, the English governing body has revealed
WSL, Championship clubs back launch of NewCo to run English women’s football
The top two divisions in women's football in England have today (Tuesday) agreed unanimously to proceed with the formation of NewCo, a new organisation to run the professional game
TNT Sports commits to multi-year coverage of Premiership Women’s Rugby
UK pay-television broadcaster TNT Sports has acquired rights to Premiership Women’s Rugby (PWR), England’s rebranded domestic rugby union club competition.
QPR signs Matrade stadium naming-rights deal amid financial challenges
English club Queens Park Rangers has signed a stadium naming-rights agreement as it bids to allay its financial difficulties