China
China’s latest streaming player adds AFF rights
Leisu Sports, the Chinese streaming platform increasingly active in rights acquisitions, is to show Asean Football Federation (AFF) national team and clubs competitions under a deal with Sportfive
Why tennis is stealing China’s sporting spotlight
This summer’s China tennis swing shattered records as the sport surges as one of the country's most popular.
Migu extends CBA League rights to 2030
Streaming platform Migu, a subsidiary of telco China Mobile, has extended its deal for the Chinese Basketball Association League, the top tier of domestic basketball in China, until the end of the decade
WTA Finals back on CCTV for first time since 2021
The WTA Finals, the season-ending WTA Tour tournament, has returned to Chinese linear television for the first time since the Peng Shuai controversy in November 2021
EXCLUSIVE: New office to lead Premier League China push
The Premier League is to open an international office in Beijing and has recruited former World Wrestling Entertainment executive Jay Li to head up operations, SportBusiness understands
Shanghai hires Infront to aid World Marathon Majors quest
Infront has struck a comprehensive commercial agreement with the Shanghai Marathon after it replaced Chengdu as China's representative in the race to join the World Marathon Majors series
LaLiga lands first CCTV deal in nine years
LaLiga has signed an agreement with China Media Group (CMG) as the league continues to expand its presence in the country following a turbulent period of coverage in recent seasons.
Man City adds to regional sponsors with Yili
Manchester City has today (Tuesday) announced Chinese dairy producer Yili Group as the sixth regional partner in its sponsorship portfolio
China moves into UCI WorldTour with XDS-Astana Qazaqstan deal
Astana Qazaqstan states the draft agreement provides for long-term investment for a period of at least five years and financing at the level of leading WorldTour teams.
LFP postpones Trophée des Champions’ planned return to Beijing
France’s Professional Football League now facing up to making alternative plans for the second consecutive year.
Chinese TikTok rival Kuaishou named official Paris 2024 rights-holder
On-demand and short video rights in China to the Paris 2024 Olympic Games have been secured by Kuaishou, a highly significant deal given the increasing importance of licensing sports media rights specifically…
Fanatics aligns with Topsports to boost Chinese merchandising operations
Fanatics has struck a deal with Topsports, China’s largest sports retailer, to develop its operational capabilities in the country, SportBusiness understands.
France, Asia eyed as next stops for NFL’s expanding international series
The National Football League wants to play more fixtures in new markets as part of the doubling of its international series to eight games in 2025, with France and several Asian countries atop its list.
AliExpress becomes latest Chinese brand to sponsor Euro 2024
Uefa has added another Chinese brand to its sponsorship portfolio after agreeing a deal for online retail marketplace AliExpress to become an official partner of Euro 2024.
WTT Series makes first trip to France, Champions event slated for China
Montpellier will become the first French host of a World Table Tennis (WTT) Series event, while a second-tier Champions tournament has also been scheduled for Chongqing, China.
WTA Tour’s China blackout ends with Youku streaming deal
Women's tennis' WTA Tour is back on screens in China for the first time in two years after streaming service Youku acquired the rights in a three-year deal.
Beijing lands 2027 World Athletics Championships as Rome bid pulled
The World Athletics Council has selected Beijing to host the 2027 World Athletics Championships
Beijing lands World Aquatics Championships in major post-Covid events boost
The World Aquatics Championships are heading to Beijing in 2029 it was announced today (Monday)