Australia
Nine merges broadcast and streaming divisions
Australian media group Nine Entertainment has bucked the wider media trend of separating assets by announcing plans to bring together its broadcast and streaming divisions
CommBank steps in as Socceroos top sponsor
Football Australia has announced that existing Matildas main sponsor Commonwealth Bank will also take on the top-tier men's team rights, following the end of its deal with Subway.
World Aquatics Champs to get primetime Nine airing
Nine has further underlined its commitment to swimming in Australia, acquiring rights to the upcoming World Aquatics Championships in Singapore, with a desirable timeslot for the swimming finals.
Seven secures MLC rights in Australia
Commercial broadcaster Seven Network has struck a multi-year deal to exclusively show Major League Cricket in Australia.
Australia SailGP gains A-list investors, title sponsor
The Australia SailGP Team has gained Hollywood actors Hugh Jackman and Ryan Reynolds as co-owners and Australian underwear brand Bonds as title sponsor.
Australian first as ESPN lands tour of West Indies
It will be Australia’s first Test matches in the West Indies for a decade, and the first time that an Australian overseas cricket tour will be shown on ESPN in the country since it first began broadcasting there in 1995.
Olympics network Nine recommits to Paralympics
Nine Entertainment, which replaced rival Seven as the Olympics broadcaster in Australia, has secured exclusive audiovisual free-to-air and pay broadcast rights to the 2026 Winter Paralympics.
Warburton in Supercars return for new rights cycle
Australia’s Supercars motorsport competition has returned to a familiar face to fill its chief executive void, with former Seven West Media head James Warburton taking the reins for the second time.
PFL teams up with Nine for new Pacific League
The Professional Fighters League is partnering with Australian commercial broadcaster Nine on the launch of PFL Pacific, its newest regional division.
Nine seals rights to home Rugby World Cups
Nine Entertainment has again secured rights to the Rugby World Cup, following on from its renewal of Rugby Australia rights last month.
Foxtel cuts staff in wake of DAZN takeover
Australian media group Foxtel has made about 100 staff redundant, as it restructures following its acquisition by DAZN.
Rugby Australia eyes Lions boost after big 2024 loss
Rugby Australia (RA) has reported hefty losses for 2024 but is expecting a commercial windfall from the British & Irish Lions tour later this year and the hosting of Rugby World Cup tournaments in 2027 and 2029.
Seven backs downsized Commonwealth Games
A two-edition Commonwealth Games deal with Australian commercial broadcaster Seven Network is the first to be announced since Glasgow was confirmed as the host of a scaled-back version of the Games to…
Sportfive’s Australian Olympic remit concludes
The Australian Olympic Committee (AOC) has called time on its long-running sponsorship sales agreement with the Sportfive agency ahead of the transfer of commercial rights to the organisers of the 2032 Brisbane Olympics.
NRL ‘considers’ buying Super League stake
Australia’s National Rugby League (NRL) is considering acquiring a 33-per-cent stake in Super League on the condition that it can assume administrative control of the British competition.
Nine retains Rugby Australia rights to 2030
Nine Entertainment and Rugby Australia have finalised their renewal for exclusive domestic rights from 2026 to 2030, covering a crucial period for rugby union in the country.
KFC sticks with BBL as audiences grow
KFC has once again extended its title sponsorship of the Big Bash League (BBL) cricket tournament in Australia, amid a backdrop of rising viewership and possible private equity investment.
Expanded women’s role for Qantas in CA renewal
Qantas will receive women’s team shirt branding for the first time in its latest renewal with Cricket Australia.