Brazil
Neymar sparks Santos sponsorship frenzy
Brazilian football star Neymar has inspired a surge of sponsorship interest in Santos, the club where he started his career and has now re-joined after 18 months largely on the sidelines at Saudi Pro League…
LFU-Globo deal completes Série A rights cycle
Globo has acquired the remaining package of rights offered by the LFU bloc of Brazilian football clubs, completing the Série A media rights cycle for at least the next three seasons.
New Davis Cup broadcast deals in Japan, Brazil
Streaming platform U-Next has doubled down on its commitment to men's tennis, acquiring rights to Japan's opening fixture in the 2025 Davis Cup, the national teams tournament
CazéTV pulls Twitch broadcasts following takedowns
Brazil’s CazéTV has pulled the majority of its sports streams from Twitch in protest against various takedowns of its content.
RB Bragantino latest Brazilian club to mine betting sector
Brazilian Série A club Red Bull Bragantino has signed Betfast as the club's main shirt sponsor in a two-year deal until the end of 2026.
Botafogo, Vbet sign ‘top five’ club shirt deal
Botafogo has signed one of the biggest main shirt sponsorship deals in Brazilian football with the online betting platform Vbet.
MSC Cruises allocated three F1 races in 2025
MSC Cruises has been allocated the title sponsorship rights to three Formula 1 races in 2025 as part of its top-tier global partner deal with the motorsport.
Brazil betting craze helps Atlético-MG to record deal
Campeonato Brasileiro Série A club Atlético-MG has secured the most lucrative sponsorship contract in its history with the signing of H2Bet.
CBF secures lucrative new deal with Nike
Nike’s long-running kit deal with the Brazilian Football Confederation (CBF) will stretch to four decades after a new 12-year agreement was announced.
Kings League off to Brazil amid short-format craze
Kings League, the seven-a-side football competition organised by the Kosmos agency, has unveiled Brazil as its fourth international market, amid a global landgrab from short-format football competitions
Carioca league ‘returns to Globo’ after five years
Globo is set to return to broadcasting the Campeonato Carioca, five years after ending its last deal in acrimonious circumstances, joining Band as a rights-holder.
Rights hit market in host nation for 2027 Fifa WWC
Fifa has begun the sales process in the host country of Brazil for media rights to the 2027 Women's World Cup, in what is expected to be a highly competitive auction
Esportes da Sorte wins back sponsor licence
Brazilian betting operator Esportes da Sorte has been cleared to continue as a major sponsor of club football in the country – just beating the national deadline for the issuance of betting operator l…
Caixa returns to big-time sport with COB
Brazilian state-owned bank Caixa has signed a four-year deal with the Brazilian Olympic Committee (COB) worth R$160m ($29.3m/€26.2m), making it the biggest deal in the federation's history.
EXCLUSIVE: Amazon set for five-year Brasileirão domestic deal
SportBusiness understands that Amazon Prime Video will soon finalise a deal to exclusively show one match per week – a home fixture of a club belonging to the Liga Forte Uniao bloc – over five years, from 2025 to 2029.
Watchdog probes Brazil’s 3D cam carpet sales
Brazil’s competition regulator has launched an investigation into alleged anti-competitive practices in the production and commercialisation of 3D cam carpets in Brazilian football.
CazéTV suspends Ligue 1 broadcasts amid piracy concerns
CazéTV makes move after being “informed” that French users were circumventing geoblocking measures to watch its Brazilian coverage of Ligue 1.
Bundesliga extends multi-platform strategy in Brazil
The Bundesliga has opted for the status quo of exposure over exclusivity in Brazil with seven broadcasters in place for the 2024-25 season, which kicks off tomorrow.