German Bundesliga

German telco Deutsche Telekom has beaten off a challenge from airline carrier Emirates to clinch the front-of-shirt rights to German Bundesliga champions Bayern Munich from the 2027-28 season.

VFB Stuttgart has lodged legal proceedings against its former shirt sponsor Winamax, weeks after removing the French bookmaker’s logo from team jerseys for the club’s appearance in the DFB Pokal final.

BeIN Sports is to remain the home of the Bundesliga in France, the biggest exporter of foreign talent to the German top flight, until at least the end of the 2028-29 season.

UniqFEED is to step up its negotiations with Bundesliga clubs after receiving league-wide approval for its AI-powered virtual advertising technology following recent tests

Borussia Dortmund has signed up telco Vodafone as the Bundesliga club’s main shirt sponsor for all domestic and regional competitive matches starting next season.

Bundesliga media rights in Belgium will switch from DAZN back to Telenet next season after an exclusive four-year deal was announced today (Thursday).

Saran Media Group is to return as a rights-holder of the German Bundesliga in Turkey, and will exploit the rights on its own S Sport channels, rather than sell them on

Infront has finalised the sale of Bundesliga rights from next season to broadcasters in nine European territories, 10 months on from it being announced as the agency responsible for sales in those markets.

Adidas is to return as the official ball supplier of the German Football League (DFL) next year, ending Derbystar's long-held grip on the contract

Union Berlin has returned to the sponsorship market for its main asset, with HomeToGo taking up front-of-shirt status with the German Bundesliga club.

Sportfive is to continue selling the sponsorship rights to German Supercup and Bundesliga relegation and promotion play-offs worldwide until at least 2029.

Intersnack Deutschland has been announced as an ‘official partner’ of the German Bundesliga and Bundesliga 2, the first sponsorship announcement from the league since AWS renewed as its official technology provider in March last year.

Bundesliga clubs began 2024 by clearing tennis balls off pitches during halted matches and fearing a drop in their revenues in the next domestic TV cycle given concerns over a sluggish media market

Microphones placed within substitutes' benches could be coming to German football in a move championed by DAZN, one of the Bundesliga's main domestic broadcast rights-holders.

The German Football League (DFL) has secured a near 2-per-cent uplift in the value of its annual domestic media rights for the next cycle, no mean feat given wider market expectations of a slight drop on the current fee.

Rights to 'Die Konferenz', the live whip-around show in German football, are to change hands in the new domestic cycle, according to reports in the country.