German Football League (DFL)

The long search by the German Football League (DFL) for an external financial backer could end with Adidas making a €100m ($111m) strategic investment in the Bundesliga, it has been reported.

Adidas is to return as the official ball supplier of the German Football League (DFL) next year, ending Derbystar's long-held grip on the contract

German professional football achieved record revenues last season as the 36 Bundesliga clubs banked a total of €5.87bn ($6.38bn), the highest collective income in their history.

The German Football League (DFL) is working on a new external investment vehicle for its clubs — one that departs from the private equity investment model already rejected three times by German clubs.

German sports betting operator Tipico has taken its commercial relationship with the German Football League (DFL) to a decade with another four-year sponsorship extension announced today (Wednesday).

Intersnack Deutschland has been announced as an ‘official partner’ of the German Bundesliga and Bundesliga 2, the first sponsorship announcement from the league since AWS renewed as its official technology provider in March last year.

Bundesliga clubs began 2024 by clearing tennis balls off pitches during halted matches and fearing a drop in their revenues in the next domestic TV cycle given concerns over a sluggish media market

The German Football League (DFL) has secured a near 2-per-cent uplift in the value of its annual domestic media rights for the next cycle, no mean feat given wider market expectations of a slight drop on the current fee.

ARD, the public-service broadcaster in Germany, is reported to have retained a crucial element of its weekend scheduling, the 'Sportschau’ Bundesliga highlights programme.

Rights to 'Die Konferenz', the live whip-around show in German football, are to change hands in the new domestic cycle, according to reports in the country.

India is the first market in which the German Football League (DFL) has gone direct to consumer with its Bundesliga Pass live on the OneFootball app in the country, SportBusiness has learned.

The German Football League's stalled domestic rights sales process will resume on November 25, as it races to get all contracts in place before year-end in the wake of the legal challenge by DAZN.

Relevent Sports has begun the build-out of its dedicated Bundesliga Americas team, which is being established in the wake of the agency's 17-year commercial partnership with the German league.

The German Football League (DFL) must re-auction a major package of domestic broadcast rights following an arbitration ruling today (Tuesday) in response to DAZN’s legal challenge to its tender process.

Relevent Sports has strengthened its commercial grip on football across the Americas through an unprecedented 17-year, multi-faceted deal with the German Football League (DFL).

From a 10K world premiere to RefCam and in car-entertainment, the annual curtain-raiser in Leverkusen was the German Football League’s latest chance to show off its innovative side.