WNBA
WNBA keeps Friday nights on ION in new deal
The Women’s National Basketball Association (WNBA) has announced a multi-year renewal of its Scripps Sports media rights deal, a staple of the league’s Friday night coverage.
Fiba ends WNBA calendar clash for World Cup
The International Basketball Federation (Fiba) has taken strides to elevate the status of the Women's World Cup through a scheduling switch that eases the involvement of the top players from the WNBA.
Mystics onboards Vanda as jersey sponsor
Washington-based Vanda Pharmaceuticals has announced a deal to be the new jersey patch sponsor of Women’s National Basketball Association (WNBA) team, the Washington Mystics.
Liberty Mutual nabs jersey rights at WNBA’s Liberty
Liberty Mutual Insurance has acquired the main front-of-jersey branding rights to reigning WNBA champion New York Liberty
Landmark Toronto Tempo deal in burgeoning cosmetics sector
Toronto Tempo, the first franchise to join the WNBA from outside of the USA, has agreed its first sponsorship agreement with LVMH-owned beauty brand Sephora Canada.
Reebok builds on basketball with WNBA deal
Resurgent sports and lifestyle brand Reebok has signed an ‘authorised footwear supplier’ deal with the Women’s National Basketball Association (WNBA).
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United Airlines lands multi-faceted deal with Monumental
Rights include first founding partner status for the $800m transformation of Capital One Arena.
JP Morgan Chase commits to Valkyries jersey deal
WNBA expansion team Golden State Valkyries has named JP Morgan Chase as its first jersey patch sponsor, one of two on-kit branding assets ringfenced for sale by WNBA teams.
WNBA continues to ride commercial wave with Delta deal
Delta Air Lines has become the latest brand to sign sponsorship terms with the WNBA as the league continues to build up its commercial profile
Genius expands ESPN data insights agreement
Genius Sports has struck a new data insights deal with one of its main broadcaster clients in a long-term extension with US sports broadcaster ESPN
5 takeaways from the NBA’s mega media rights deal
Aside from the huge financials on offer, SportBusiness delves into what this landmark rights deal means for stakeholders across the US sports industry.
Brink to be focal point of New Balance’s WNBA foray
US sportswear brand New Balance has signed a non-exclusive sponsorship agreement with the WNBA that will enable it to amplify its existing endorsement deal with Los Angeles Sparks forward Cameron Brink.
Cleveland Avenue deepens Phoenix Mercury ties with revolving patch deal
Global venture capital firm Cleveland Avenue has deepened its ties with WNBA side Phoenix Mercury by announcing an innovative revolving jersey patch sponsorship deal with the team.
WNBA makes stand for reproductive freedom with Opill deal
The Women’s National Basketball Association (WNBA) has signalled its continued support for women’s reproductive freedom by agreeing a sponsorship deal with over-the-counter birth control product Opill.
TV4 Media renews NBA rights, acquires WNBA in Sweden
TV4 Media, the Telia-owned broadcaster, has renewed its rights in Sweden to the NBA and acquired rights to the WNBA.
The rights will be exploited on its pay-television channels C More and Sportkanalen
WNBA’s 2022 playoffs are the most-viewed in 20 years
The 2022 Women’s National Basketball Association playoffs have been the most-viewed playoffs since 2002 as the league gets set for the Finals beginning September 11 between the Las Vegas Aces and Connecticut S…
WNBA boasts of business success for 2022 regular season
The Women's National Basketball Association has recorded a 16 per cent domestic viewership increase this year across its national television partners from 2021, highlighting a multitude of successful business…
Prasar Bharati to show WNBA, G League on DD Sports
Indian public-service broadcaster Prasar Bharati has struck a deal to show matches from the Women’s National Basketball Association and the NBA G League, the NBA's minor league basketball organisation, o…