Formula 1

Motorsport
Events

Bell Media’s renewal of Formula 1 media rights in Canada has been incorporated directly into the country’s grand prix-hosting agreement in a new deal announced today (Tuesday).
Motorsport
Events

Formula 1 will remain at 24 rounds next season as Barcelona sees out its contract at the expense of Imola, and Madrid joins as the second Spanish race.
Motorsport
Media

The Infront agency has become involved in Formula 1 for the first time, striking two key broadcast deals in the Balkans with Arena Sport and CME.
Motorsport
Sponsorship & Marketing

Cadillac F1 has named fashion brand Tommy Hilfiger as the team’s ‘apparel partner and lifestyle sponsor’ and first-ever official sponsor ahead of its debut championship season in 2026.
Motorsport
Sponsorship & Marketing

Visa will acquire additional front wing branding as part of an expansion of its sponsorship relationship with Red Bull Racing.
Motorsport
Media

Play Sports, the sports broadcaster operated by Belgian telco Telenet, has extended its coverage of the Formula 1 World Championship for three seasons until 2027.
Motorsport
Media

Chinese multimedia company Tencent has agreed a multi-year renewal with Formula 1 that grants it exclusive digital media rights to the motorsport series in mainland China through to 2027.
Motorsport
Sponsorship & Marketing

MoneyGram Haas F1 Team has signed up crypto exchange Zoomex as its ‘Official Crypto Exchange Partner’ in another sign of the sector’s resurgence in F1.
Motorsport
Sports Betting

ALT Sports Data has been named Formula 1’s ‘Official Betting Data Supplier’ in a move that the rights-holder claims will mark a significant milestone in the evolution of betting on the sport.
Motorsport
Sponsorship & Marketing

Canadian athletic apparel brand Lululemon has made its biggest sports ambassador deal to date with the signature of Ferrari F1 driver Lewis Hamilton as its newest representative.
Darts
Media

Nordic media group Viaplay is to launch two linear television channels in the Netherlands next month, including a free-to-air service to boost exposure of its premium sports properties.
Football
Sponsorship & Marketing

Sports sponsorship deals featuring online betting and casino platform Stake.com have been thrown into question after the company gave up its license to operate in Great Britain.
Motorsport
Sponsorship & Marketing

The Renault-owned Alpine team is close to announcing sponsorships with MSC Cruises and American oil and lubricants brand Valvoline, SportBusiness understands.
Motorsport
Sponsorship & Marketing

Global lottery operator Allwyn Entertainment has been revealed as an Official Partner of Formula 1 in advance of an anticipated deal announcement with the McLaren team.
Motorsport
Sponsorship & Marketing

Williams Racing is closing in on a title sponsorship agreement with Atlassian, the multi-billion-dollar Australian technology company behind the Jira project management tool.
Motorsport
Sponsorship & Marketing

Louis Vuitton has put its name to the season-opening Australian Grand Prix, with parent company LVMH considered to be in a strong position for one of its brands to become the first-ever title sponsor of the Monaco Grand Prix.
Motorsport
Sponsorship & Marketing

Polish petroleum company PKN Orlen has announced it will not renew its sponsorship agreement with the Visa Cash App Formula 1 team.
Multiple Sports
Industry Moves

Liberty Media has appointed board member Derek Chang, currently executive chairman of EverPass Media, as its president and CEO