Login
Subscribe
Login
Subscribe
Media
Sponsorship
Insights
Reports
Data Analytics
Partnerships
The Long Game
Postgraduate Rankings
News
Articles
News In Brief
Podcast
Markets
Europe
North America
Asia
United Kingdom
Sectors
Media
Sponsorship
Events
Technology
Betting
Industry Moves
Sports
Football
Basketball
American Football
Cricket
Esports
Motorsport
Tech
Home
News
Sponsorship & Marketing
Tennis
Europe
ATP finalises Bitpanda deal, seals Purina tie-up
Ben Cronin
April 15, 2025
Share:
Link copied to clipboard
(Alexander Hassenstein/Getty Images for BMW)
The ATP Tour has confirmed an official-partner-level deal with crypto exchange Bitpanda, as well announcing a new sponsorship agreement with Nestlé-owned pet nutrition brand Purina Pro Plan.
Subscribe to unlock this article
Explore our subscription options to continue reading our industry-leading content!
View Subscriptions
Already have an account?
Sign in here
Sponsorship & Marketing
ATP Tour
Bitpanda
Read this next
Bitpanda reinforces DACH focus with Basel shirt deal
29 Apr 2025
EXCLUSIVE: Bitpanda nears ATP Tour deal
3 Mar 2025
Verizon sponsorship spans ATP, WTA Tours
7 May 2025
TVU Networks Bring AI to the Track for the Largest Running Event in the World: The 2025 Wings for Life World Run
12 Jun 2025
From our partners
Emirates adds umpire inventory in ATP extension
19 Jun 2025
Network connection: how universities help students build industry and alumni relationships
26 Sep 2022
PGR 2024