Tennis
ESPN Brasil renews ATP as tennis interest surges
Pay-television broadcaster ESPN Brasil is poised to retain rights to the men’s tennis tour in an exclusive deal running from 2025 until 2029.
AELTC, IMG net slew of Wimbledon renewals
Wimbledon organisers have extended rights agreements in Japan, China, Israel, Greece, Poland, Spain, the Balkans and Ukraine and Moldova ahead of the 2025 tournament.
Fairweather to depart as ITF chief executive
The International Tennis Federation (ITF) is on the search for a new chief executive, with Kelly Fairweather to leave the governing body later this year
Tennis bodies hit with ‘cartel’ lawsuit from own stars
Novak Djokovic, the most successful male tennis player of all time, is fronting a sensational legal case against the sport's governing bodies, citing "systemic abuse, anti-competitive practices and a blatant disregard for player welfare".
Gillette Venus, WTA sign community-focused deal
Gillette Venus will organise community tennis events as part of a new sponsorship agreement with the Women’s Tennis Association.
CVC eyes $1bn swoop for Miami, Madrid Opens
CVC Capital Partners has emerged as a leading contender to acquire the Miami Open and Madrid Open, the top men's and women's tennis tournaments being sold by Endeavor
EXCLUSIVE: Bitpanda nears ATP Tour deal
Austrian cryptocurrency trading platform Bitpanda has held advanced discussions about a sponsorship agreement with the ATP Tour, SportBusiness understands.
WTA Ventures spearheads women’s tennis rebrand
The Women’s Tennis Association (WTA) has announced a rebrand as part of its efforts to grow women’s tennis. The changes include a new logo, mission statement and slogan ‘Rally the World’.
Nexo backs Mexico Open, more tennis deals planned
Emerging crypto wealth platform Nexo is planning more sponsorship agreements in tennis after striking an eleventh-hour deal to sponsor ATP 500 tournament the Mexican Open.
Stake’s sponsorships in question as firm exits UK
Sports sponsorship deals featuring online betting and casino platform Stake.com have been thrown into question after the company gave up its license to operate in Great Britain.
Tencent ties up exclusive Wimbledon digital rights
Shinai Sports’ six-year spell as the exclusive digital rights-holder to Wimbledon in China is over, with Tencent taking over from 2025 to 2027.
Tencent deal fortifies WTA Tour return in China
Tencent has secured non-exclusive rights for 2025 to the WTA Tour, deepening the women’s tour’s normalisation of ties with China.
ITF recommits to betting sector sponsorship
The International Tennis Federation has retained Stake as a global sponsor of the Davis Cup until at least 2026, having reworked its betting category sponsorship policy in order to facilitate the original deal.
Tennis Channel nets ‘home’ events in French launch
Pay-television broadcaster Tennis Channel has continued its international expansion, with the launch in France this week on a free-to-air basis armed with rights to lower-tier tournaments
New Davis Cup broadcast deals in Japan, Brazil
Streaming platform U-Next has doubled down on its commitment to men's tennis, acquiring rights to Japan's opening fixture in the 2025 Davis Cup, the national teams tournament
EXCLUSIVE: BeIN poised for multi-territory Davis Cup, BJK Cup renewal
Pay-television broadcaster beIN Sports has secured a two-year deal for the Davis Cup and Billie Jean King (BJK) Cup in France, Australia and the Mena region, SportBusiness understands.
BeIN renews ATP Tour in Mena region
Pay-television broadcaster beIN Sports has renewed its deal to broadcast tennis’ ATP Tour in the Mena region for four years, from 2025 to 2028, SportBusiness understands.
Record ratings in Italy for latest Sinner grand slam win
Jannik Sinner’s Australian Open win on Sunday drew record audiences in Italy across Warner Bros. Discovery's channels.