Castore
Saracens name IMG’s Beall CEO, Tigers sign Castore
English Premiership rugby union club Saracens has turned to the UK sports marketing industry to fill its chief executive void, hiring IMG's Charlie Beall
EXCLUSIVE: West Ham scores New Balance deal
West Ham United has shunned a kit supply option with Castore in order to sign a long-term contract with New Balance from the 2026-27 season, SportBusiness can reveal.
EXCLUSIVE: Castore out, Puma in at McLaren
McLaren Racing has cut short its team apparel supplier contract with Castore and agreed a multi-year deal with Puma, SportBusiness can reveal.
RFU converts Castore kit switch
Castore is to replace Umbro in supplying playing kit, training and travel wear to England’s men’s and women’s rugby union sides after finalising an agreement first reported by SportBusiness five months ago.
Staeger departs as LIV Golf media chief
Will Staeger is departing as chief media officer of LIV Golf shortly after the franchise-based league sealed its major domestic rights deal with Fox Sports.
Castore adds Alpine to F1 team portfolio
The British sportswear brand has made BWT Alpine its third team client in Formula 1, joining McLaren Racing and Oracle Red Bull Racing.
Rangers, RFU deals central to Castore’s Umbro plans
Scottish Premiership side Rangers is to sport Umbro-branded kit from the 2025-26 season, a move that is central to a new strategy being deployed by its current apparel supplier Castore, SportBusiness can…
EXCLUSIVE: RFU close to replacing Umbro kit deal
The English Rugby Football Union is close to replacing its Umbro kit supply agreement, with Castore thought the most likely candidate to take on the rights.
Castore blames exceptional costs for £29m loss
Castore has blamed extraordinary expenses and challenging economic conditions after registering a £28.9m loss for the year ending February 2024.
Macron replaces Castore as USA Rugby kit supplier
A deal with USA Rugby marks the latest contract win for Macron, after the Italian sportswear firm struck a multi-year agreement with the national governing body.
Castore lands North American first with NLL kit deal
Castore has landed its first centralised deal with a professional sports league in North America, striking a long-term agreement with the National Lacrosse League
Castore makes first move into Belgium with Club Brugge deal
Sportswear brand Castore has entered the Belgian football market for the first time via a kit supplier agreement with Club Brugge
Aston Villa seals first Adidas tie-up, Castore turns to Everton
Aston Villa will play top-flight European football for the first time in 41 years with a new kit supplier, as well as record shirt sponsor, after a multi-year agreement with Adidas was signed off.
Castore beefs up English football presence with Umbro sublicensing
SportBusiness understands Castore is positioned to take over all existing Umbro football kit contracts in the UK, with exclusive windows to become each club's kit supplier after their Umbro contracts expire.
Castore pockets first technical deal in snooker
Castore, the UK sportswear brand, is continuing to broaden its sports portfolio, today (Friday) entering into a five-year deal with the World Snooker Tour (WST)
Aston Villa set to swap Castore for Adidas
Premier League club Aston Villa is set to announce a kit supplier deal with Adidas, bringing an end to its tie-up with rival sportswear company Castore after two seasons
Castore reshuffles cricket portfolio with New Zealand kit deal
UK sportswear brand Castore has announced a new sponsorship agreement with New Zealand Cricket (NZC), expanding its presence in the sport once more after exiting previous agreements.
Castore plots next stage of growth as value nears £1bn
Castore, the UK sportswear manufacturer, is closing in on a £1bn (€1.16bn/$1.26bn) valuation, after securing £150m in a round of investment led by US bank Raine Group.